To Blog Or Not To Blog?

The question of whether to invest time and resources into blogging is a common dilemma for many small business owners. While blogging can potentially drive traffic to your website and foster engagement with your audience, the reality often falls short of expectations.

Yes, when done effectively, blogging can attract interested readers who share your content, thereby increasing website traffic. It's a strategy that suits those who enjoy writing and have valuable insights to share. However, the harsh truth is that for most small business websites, the blog page is nothing more than neglected clutter, gathering digital dust for years on end.

don't worry about the impact on your website's performance

Consider this: When your customers order a pizza, purchase locally made goods, enlist your services for septic tank maintenance, or commission you to build a luxurious lake house, they're not looking for you to be an expert blogger. They're seeking efficient service and quality products.

Sure, you could hire a marketing professional to handle your blogging needs. They could craft compelling posts tailored to your business or enlist the help of a skilled journalist. But let's face it—most local businesses operate on tight budgets and even tighter schedules. For them, maintaining a blog becomes more of a hindrance than a help.

If you find yourself in this camp, it's time to reassess your priorities. A forgotten blog page is not only a waste of your time but also a potential eyesore on your website. Rather than let it languish like an abandoned boat overrun with weeds, it's better to remove it altogether.

Clutter Control.

By decluttering your site, you signal to visitors that you're focused on what truly matters—providing exceptional products and services. And don't worry about the impact on your website's performance. Eliminating a dormant blog won't harm your online presence.

So, to blog or not to blog? The answer lies in what serves your business best. If maintaining a blog aligns with your goals and resources, by all means, pursue it. But if it's become nothing more than a burdensome afterthought, it's time to bid farewell.

If you're ready to part ways with your blog page and need assistance, don't hesitate to reach out. Let's clear the clutter and refocus your efforts where they truly belong—on helping your customers.